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Your source of information you can use along YOUR journey in the world of Sports Analytics. The intersection of sports, data and technology will be explored. Through interviews with experts and thought leaders, we’ll uncover how data science, artificial intelligence and analysis tools are being used for competitive advantage in sports. Industry trends and career opportunities will also be discussed.
Episodes
Monday May 11, 2020
Monday May 11, 2020
In this interview with Dr. Michael Leeds we discuss his research on the value of stadium naming rights.
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VALUE BOMBS
- Dr. Michael Leeds conducted research to see if naming rights lead to company profits. 54 major league stadiums that had naming rights deals spanning baseball, football, basketball and hockey were studied with the following findings:
- Vast majority (40+) didn’t show any statistically significant increase in value
- Only 2 or 3 showed a positive return
RESOURCES MENTIONED
- A stadium by any other name: the value of naming rights – Dr. Leeds Article
- Other Articles by Dr. Leeds
- Catapult Sports
SPONSORS
- Terry L Frederick - Sports Analytics Consulting & Career Coaching
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