010 – Dr. Darin White – Analytics of Sports Marketing and Sports Analytics Careers

In this episode Dr. Darin White, Executive Director for Samford University’s Center for Sports Analytics, discusses the analytics of sports marketing and careers in sports analytics.

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VALUE BOMBS

• Major trend in the sports industry heard from sports team executives is that they need more students trained in sports business and analytics.
• Dr. White believes we are living in a world of “Data Explosion” similar to a time of the Industrial Revolution. 90% of the data created by the world has been created in the last 24 months! And continues to grow exponentially. In both business and sports.
• What questions to ask of the data is the big challenge and half the battle.
• There are four revenue streams in sports and need to know how they interact with each other. (Ticket sales & Gate Revenue, Licensing & Merchandising, Media Rights & Streaming, Sponsorship & Partnerships).
• Samford University Sports Analytics Center gives students real world experience working with sports teams and brands that need analytics work done.
• To drive revenue in sports the thing you really need to focus on is fan engagement and fan experience.
• Twitter is the main social media platform for sports. 50% of twitter traffic is sports related. Most sports executives and coaches are on Twitter.    

 

RESOURCES MENTIONED

• Samford University Center for Sports Analytics
• Workinsports.com – Industry sports analytics internships
• Teamworkonline.com – industry sports analytics internships
• Sports_Biz_Prof – Dr. Darin White’s Twitter
• Dr. Darin White LinkedIn

SPONSORS

• Analytics4Coaches – Basketball Coach Training Courses
• Terry L Frederick - Sports Analytics Consulting & Career Coaching